Nora Blay Director of Financial Channel & National Accounts Sterling HSA Nora Blay has over 20 years of experience in the healthcare industry, including managed healthcare, disability management and workers' compensation managed care. Because of her healthcare expertise, Nora has served in key management positions for several companies in the industry and is a published author in healthcare journals. Nora is responsible for building and managing relationships within the financial services sector.Nora’s article on HSAs: Marketing is the Key was recently published in the American Banking Association’s HSA Council Newsletter, September 10, 2007.